April 22, 2010

Facebook Add New Tools:Mark Zuckerberg

"The Web is at a really important turning point now," Facebook CEO Mark Zuckerberg said at a conference for Web and software developers in San Francisco. "Most things aren't social and they don't use your real identity. This is really starting to change."
Facebook is spreading its wings to the broader Web with new tools that will allow users to see personalized versions of Websites they Visit Elsewhere.It is a social utility that connects people with friends.
The move could change the way people experience the online world, though it could come with deeper privacy implications. By accessing Facebook's tools, websites will be able to customize the experience based on the list of friends, favorite bands and other things users have shared on their Facebook profiles.

It already has, with Facebook among its earliest pioneers. The world's largest online social network has long insisted, with varying success, that its users go by their real identities when they sign up for the service, offering a contrast to the culture of pseudonyms common elsewhere online.
And Facebook has sometimes transported those identities beyond its own service.
The latest changes take this a step further. It means Facebook users will be able to see a Web tailored to them based on their interests and social connections, as long as they are already logged in to Facebook. So when visiting a news site for the first time, they could see which of their Facebook friends liked recent articles. A music site such as Pandora, meanwhile, could start playing music from the user's favorite bands.
Users will also be able to share items on their Facebook profiles without leaving the other websites, simply by clicking "like" buttons next to the news article or other items they are reading.
Zuckerberg told developers at the f8 conference that the experience will mean a more personalized, social, smarter Web. "There is an old saying that says when you go to heaven, all of your friends are there and everything is just the way you want it to be," Zuckerberg said during his keynote, wearing sneakers and a dark sweat shirt. "So together let's make a world that's that good."
Precisely because people use their real identities on Facebook, and share things they don't want the world to know, the company's latest plans could backfire if it doesn't make it clear what it's trying to do.
"How many people are really going to want all this information about them shared?" said Greg Sterling, an Internet analyst who also writes for SearchEngineLand.com. "That's the big unanswered question here."


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1 comments on "Facebook Add New Tools:Mark Zuckerberg"

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Rahul on April 25, 2010 at 8:16 PM said...

But everything has a price, privacy - the strength of facebook - is being compromised with the move.
personally I dont believe in customised web facebook is promising, rather it makes me think if we are sharing too much with facebook, after all the speculation of Google secretly trying to monitor our life and working with american govt. doesn't help.

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