August 20, 2010

Vodafone Launches Eco-Friendly Vehicle - E-rick !



Vodafone Essar, one of India’s leading cellular services providers, in association with Eco-Activate, announced the launch of the much awaited eco-friendly vehicle, E-rick as the sponsoring partner. Honorable Chief Minister of Delhi; Shiela Dikshit flagged-off the E-rick at her residence. In keeping with Vodafone’s commitment towards a cleaner and greener environment, the launch of E-rick is an effort to provide pollution-free mode of transportation in the capital. E-rick, powered by batteries, aims to ensure reduction in carbon footprint with zero emissions. This technology will reduce the dependence on conventional fuel.
To begin with, the E-rick would be available for commuters on the following routes:
Chandni Chowk • Saket – Press club Road • IIT – SDA Market area • GK II • Delhi University – North Campus
Applauding the initiative, Chief Minister of Delhi, Smt. Shiela Dikshit said, “There is a need for collaborative efforts to make Delhi a pollution-free zone. We are extremely proud to lend support to E-ricks in Delhi and look forward to more and more people opting for green technologies such as this. We have always been conscious about environmental issues and hence are supportive of such initiatives which would help ensure a healthier and greener city. Not only with this ensure a green future for ourselves but also for the coming generations.”
Speaking on this occasion Sanjay Warke, Chief Executive Officer, Vodafone Essar – Delhi, said “We at Vodafone have always been environmentally conscious and have been making consistent efforts to contribute towards a greener planet. This initiative is a step forward in promoting green transportation for a cleaner and greener environment in the capital. We are extremely grateful to the government of Delhi for their support in bringing the technology to Delhi. We expect this initiative to go a long way in providing a solution to Delhi’s unremitting pollution.”
E –rick is a state-of-the-art means of battery powered transportation combined with a striking shape, comfortable design and advanced technical features. The vehicle’s main components are a fully recyclable polyethylene cabin, a heavy duty modular steel frame and an advanced, digitally controlled electric propulsion system. Taking about the initiative Minaal Mehra, Chief Executive Officer & Co-Founder , Eco Activate says, “Eco-Activate takes pride in giving India its first ever Eco-friendly mode of public transport, E-rick. This Zero emission vehicle will herald an important beginning in history of environmental change and also our first conscious effort towards making our city and country clean and green."
Adding to this, Ashish Jain, Managing Director & Co- Founder, Eco Activate extends his special thanks to the research project on cycle rickshaws, undertaken by the Institute of Urban Transport, Ministry of Urban Development, Government of India which has helped them shape up the project. E-rick has been designed & manufactured by an experienced team of experts with backgrounds in engineering, design, business and marketing & has a range of expertise unrivalled in the field of electric vehicles as well as their parts, extras, maintenance, branding and operation.
Similar E-rick fleets were present at number of international events, such as the 2004 Olympic Games in Athens, the Expo 2005 in Japan, the 2006 Football World Championship in Germany and also did some very successful campaigns such as the Expo 2008 in Saragossa, Spain,  the Incredible India in Japan ( in Sep.,2008), to name only a few. Over the years, the concept of an eco-friendly vehicle like the E-rick has flourished around the world. Such vehicles have a presence in 43 countries on all 5 continents.

Source: Vodafone 

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1 comments on "Vodafone Launches Eco-Friendly Vehicle - E-rick !"

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Unknown on January 17, 2012 at 4:43 PM said...

I am using vodafone. and the provide really good service. I think people should go through it. Thank you for sharing.

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